Happy Halloween! I have two darling trick or treaters this year. One is Hannah Montana and the other is a USC Trojan. I am a little sad as Indiana is no longer going to be a Disney Princess–she is dressing up as Billy Ray Cyrus’ daughter and a singer on her own television show. They grow up so fast!
Houston is going as a full-blown Trojan Warrior–skirt and all. He even had his toenails painted cardinal. He is a very confident young man and not afraid of what anyone will say. Of course, he is one of the biggest and strongest kids at his school! I hope you all have a wonderful and safe Halloween.
I knew it would happen eventually as it always does. But, I am very sad to announce that Mo is leaving me to focus on her own eBay business–more on that later and why I am calling this e-zine “The Power of One” and it isn’t just because I am alone!
I have had so much fun getting ready for my LAX eBay Boot Camp (November 3, 4, and 5) that I wanted to give you a sneak peek. Finally, we have an incredible Halloween special for you that will end at midnight Thursday…so check it out!
This ezine is published twice a month.
October 17, 2006 Volume II, Issue 14
- Getting Ready for Boot Camp
- The Power of One
- Special Halloween Promotion
The Road to Boot Camp
I am really excited for my eBay Boot Camp that starts this Friday. We have a great group of students coming from all over the country–Tennessee, Florida, and Washington state to name a few. Once again, there is just one guy–and we are very grateful to have him joining us! It just so happens that he is the father of Lynette Seymour (who was at my very first boot camp)–so I feel like I know him already!
Many of you have asked me to hold boot camps in other parts of the country and I wish I could but here are my challenges: I bring the 100 things that I will list for myself that weekend. Plus, this time I am bringing about 700 items for my students to choose from that they will list on eBay themselves. Check out this photo:
This is taking over my house! Here are the boxes of items for my students. None of these have ever been listed on eBay and I either bought them especially for the class or for myself to list on eBay but haven’t gotten to it.
When purchasing items for myself to sell on eBay, I have changed my rules regarding not spending more than $5 unless I know something about the item. I have also changed my rule about everything needing to be worth 10 times what I pay. I have really learned that I make my living by selling $9.99 to $20.00 items and this is where I have been focusing.
My new rule of thumb when out shopping is this:
If an item is priced at less than $3, I ask myself, “Will it bring $9.99 on eBay?”
If so, I buy it.
If it is priced $3 to $5, I ask myself, “Will it bring $15 on eBay?”
If so, I buy it.
If it is priced $5 to $10, I ask myself, “Will it bring $20 on eBay?”
If so, I buy it.
If it is priced over $10–I ask myself, “Can double my money?”
I am not looking for ten times anymore and am taking some bigger risks on more expensive–higher-quality items. My cost of goods sold is averaging about 15%. It is working and I encourage you to do the same!
Back to the road to the Boot Camp….
We will be holding a faux garage sale on Saturday morning at the hotel. The Westin won’t know what hit them! Each student will have $50 play money to spend on real items. Then we will spend the day researching, photographing, and listing those items.
For those of you who have read my 100 Best books, you know that one of my favorite charity sales of all time is right around Halloween. It was this past weekend and once again I stocked up. The fun part was that I got to buy things for the faux garage sale. I didn’t research any of the items in this huge pile as I wouldn’t want to “cherry-pick” the best things and take away the delight and earning potential of my boot campers. Be sure to catch my next ezine to hear some of their success stories. I hope that there is a $1,000 item in that pile!
There may still be a spot left in the Boot Camp. For more information, email me asap!
The Power of One
It is funny, but I have had two assistants since moving to California in 2002. My first assistant, Mari, left after two years. And now, I am sad to say, Mo (Maureen) is leaving also after two years. The packing/shipping/listing/girl Friday job is a two-year tour. And our two years have come to an end.
Maureen is going to be focusing more on her own eBay business and I am proud of how well she has been doing! Mo sells as “MosThisnThat” so check out her auctions here. While I was on the teleseminar call last week with Kevin Nations, Mo handed me a piece of paper that said “Holy Moley, I just sold a plate for $152.33!!” It was a Mary Engelbreit Sakura dinner plate. I typically don’t do well with Sakura–but I am looking for Mary Engelbreit–believe you me! By the way, this is more money than I have EVER gotten for a dinner plate (my record is $110). I have taught her too well!
Mo has assured me that she will be available to help when I get in a bind and that she will join me in our booth at eBay Live in Boston next year! She has become one of my dear friends and I know that she will still be around quite a bit. So you have not heard the end of Maureen yet!
So, to discuss the power of one. Now that I am alone I started thinking about how I have been adjusting my business to deal with the higher eBay fees and one of my ways is to list items in 1’s instead of 2’s. Let me give you an example, and this ties directly into what happened with Mo’s one plate.
If I have a piece of china or flatware that lists for $19.99 or more on Replacements or if Replacements is out of stock, I put it up as a single for $9.99. Even if I have fourteen of them (as I do the Williams Sonoma bowls shown below), they all go up as individual auctions. I will NEVER do a dutch quantity auction and list the items all on one auction–I think it is just too confusing.
If they don’t sell, I will move them into my eBay store at a fixed price ($14.95 for the Wiliams Sonoma bowls) and I will DO a dutch quantity listing for store items. I will only do a dutch auction with quantity when the item is being sold as a single. I think that if you do it with an auction that says has 2 salad plates but you have six of those available you will confuse your buyers. So, I just change the quantity to 14 and I am only paying one store fee (6 cents) each month. This is saving me 78 cents each month in my store. Wow!
As an ending note, I do think it is better to show them all as individuals store items when you can. As an example, when someone is shopping in my store and they see the William Sonoma bowl there will only be one auction item so they may think that there are not multiples available. The only way that they will know that more are available is to click on the auction and see the actual “quantity” available. I have thought about ways to deal with this–like saying “multiples available” in the title–but that takes up a lot of my 55 characters. You don’t want to say 14 William Sonoma Soup Bowls because you will get a customer that gets very angry when they realize that the 14 bowls are actually $14.95 each. Since listing these bowls several months ago, I have sold one bowl (I originally had 15).
Special Halloween Promotion
OK, I have lost my mind. It must be Halloween! I have put together an incredible package of audio–not downloads–but actual CDs that you can listen to–in your car (my favorite place to listen to useful info) or your office or wherever you like; and my best-selling DVD. These CDs and my DVD are chock-full of useful tips and tricks. You don’t want to let this pass you by!
e-course teleseminar #1 $29.95
2 CD set
e-course teleseminar #2 $29.95
2 CD set
e-course teleseminar #3 $29.95
2 CD set
Teleseminar with Kevin Nations $29.95
2 CD set
Trash to Cash DVD $24.95
Grand total $144.75
Halloween Special Price 1/3 (Get it? — Lucky 13) of Retail $48.25 + s/h/i
Click here to purchase now.
And this offer is only good until Midnight on Thursday–November 2nd. The EVE of my LAX Boot Camp!
Happy Buying & Selling!
P.S. If you aren’t making all the money you deserve on eBay….you must check this out.
Visit my eBay Store.
Visit my eBay auctions.
For more great eBay tips and stories, visit my website at:
Lynn is an experienced eBay Power Seller, author, and teacher. If you want to know the eBay tips, tricks, and tools that Lynn uses for buying and selling at an online auction click here.